Magasco’s “Future”: When the Bamenda Boy Took His Vision to Dubai
There are music videos.
And then there are visual statements.
With “Future,” Magasco took his ambition beyond Cameroon and into one of the world’s most recognizable cities for luxury, spectacle, and modern African creativity: Dubai.
Released as part of his Affection album in 2022, “Future” captured a different side of the Bamenda Boy — confident, ambitious, stylish, and completely focused on living in the moment.
Dubai Was More Than a Location
For “Future,” Dubai became part of the story.
The city’s futuristic skyline, luxury atmosphere, high-end lifestyle, and unmistakable visual identity provided the perfect backdrop for a song built around enjoyment, ambition, money, and refusing to worry about tomorrow.
The decision to shoot the video in Dubai immediately gave the visual a larger international scale.
It wasn’t simply about showing another location.
It was about showing the world where the Bamenda Boy could take his vision.
A Visual Built Around the Good Life
“Future” carries a carefree philosophy: enjoy the present, live life, and don’t spend your time worrying about what tomorrow might bring.
That energy translates naturally into the video’s visual language.
Dubai’s luxury aesthetic amplifies the message — turning cars, architecture, fashion, movement, and lifestyle into extensions of the song itself.
The result is a visual that feels aspirational without losing the playful energy that has always been part of Magasco’s music.
From Bamenda to Dubai
Perhaps the most significant part of “Future” is the journey behind the imagery.
Magasco’s identity has always been closely connected to the Bamenda Boy name. Yet his music has consistently pushed beyond geographical boundaries.
Taking a Magasco record to Dubai represents that evolution.
The artist who emerged from Bamenda was now creating visuals in one of the world’s most recognizable international destinations.
From Bamenda to Dubai. From 237 to the world.
That journey is part of the story.
Affection in Motion
“Future” sits within Affection, a project that showcased another chapter in Magasco’s musical evolution.
The album was released in March 2022 and features ten tracks, including “Yes I Do,” “Future,” “Regret,” “OMG,” “Give,” “Let You Down,” “Hide & Seek,” and collaborations and remixes that expanded the project’s reach.
But “Future” stands out visually because the song’s philosophy and its setting work together.
The music says live now.
The visuals say dream bigger.
One of Magasco’s Boldest Visual Statements
Looking back at the video today, “Future” represents an important moment in Magasco’s visual journey.
It demonstrated that a Cameroonian artist could take a record born from the 237 music scene and give it an international visual treatment.
The Dubai setting wasn’t simply about luxury.
It was about scale, ambition, and possibility.
And that is ultimately what “Future” represents.
A song about enjoying the present.
A video about seeing beyond the present.
And an artist who continues to turn his journey into a bigger picture.
**Magasco had already built the kingdom.
With “Future,” he showed us just how far beyond the borders of 237 that kingdom could reach.**
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